Trendy words on social media—like “buzz,” “flame,” “case,” and “community”—are more than fleeting slang. They reflect deeper patterns of emotional response, group dynamics, and information flow in digital spaces.
In this post, I introduce a conceptual model that visualizes how certain cases and communities can lead to viral attention or public backlash.
By mapping these relationships, we gain insight into the linguistic and cultural mechanisms that shape online discourse.
Modeling Based on the Author's Perspective
| Entity Name | Description (English) |
|---|---|
| Case (案件) | A specific topic, post, or incident that attracts attention. Often linked to influencers, brands, or controversial content. |
| Community (界隈) | A loosely defined group or subculture on social media, centered around shared interests or identities. |
| Virality (バズる) | A phenomenon where a case or topic spreads rapidly and positively across platforms, gaining widespread attention. |
| Controversy (炎上) | A negative viral reaction, often involving public criticism, backlash, or moral outrage within and beyond the originating community. |
This model offers a structural lens through which we can better understand the lifecycle of trendy language and its social impact.
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