Design Sensitivity Begins with Emotional Judgment

 Design is not born from logic alone. This post introduces a conceptual model that highlights how emotional and rational judgments converge in the act of selection, ultimately shaping the sensitivity and quality of design. When emotional judgment is valued, design responsiveness improves.

Modeling Based on 稲葉裕美『美大式ビジネスパーソンの​デザイン入門』​

Entity Name	Description
Judgment	The process of evaluating options or situations based on internal or external criteria.
Emotional Judgment	A sub-type of judgment driven by intuition, empathy, and subjective sensitivity.
Rational Judgment	A sub-type of judgment based on logic, evidence, and structured reasoning.
Selection	The act of choosing among alternatives, informed by both emotional and rational judgments.
Design	The creative outcome shaped by the selection process, reflecting the depth and sensitivity of judgment.

When emotional judgment is honored alongside rationality, design becomes more attuned, expressive, and human-centered. Sensitivity in design begins with sensitivity in thought.