Designing Your Blue Ocean: How Personal Combinations Create Value

 Combining what you already love and do well with fresh pairings can unlock new market spaces and reduce direct competition. This approach focuses on leveraging personal strengths to design distinctive offerings that attract unmet demand and create strategic advantage.

Modeling Based on 山口周『人生の​経営戦略』

Entity	Description
Category	High-level domain or area of interest that frames activities, skills, and opportunities.
Things I’ve Always Liked and Done	Personal strengths, passions, and long-standing practices that form a reliable foundation.
New Combination	Original pairing or recombination of existing skills, resources, or ideas to create unique value.
Market	Target environment where offerings are positioned and demand is realized.
Blue Ocean	Untapped or low-competition market space created by differentiation and novel value propositions.
Red Ocean	Established, competitive market where players fight over existing demand and margins are constrained.
Competition	Rivals and alternative solutions that influence positioning, pricing, and strategic choices.

Start from your strengths, experiment with novel combinations, and aim for spaces where value is created rather than contested.