Design management is not just about aesthetics—it’s about aligning vision, strategy, and user experience. This conceptual model maps the relationship between customers, managers, and the visual information that emerges during service use. It highlights how strategic thinking and service design are shaped by both user perception and managerial insight.
| Entity Name | Description |
|---|---|
| Human | The individuals involved in service interaction and strategic decision-making. |
| Customer | A person who engages with the service and generates visual impressions through usage. |
| Manager | A person who interprets visual feedback and formulates service strategies and visions. |
| Visual Information Image | The perceptual output generated when a customer uses a service, forming the basis for strategic reflection. |
| Strategic Thinking | The process of envisioning services, strategies, and future directions based on visual and experiential cues. |
Design management thrives on the interplay between perception and planning. This model reminds us that both customer experience and managerial vision are shaped by visual information—and that strategic thinking begins with seeing clearly.
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