Translating Design into Language: A Conceptual Framework

 Design is often seen as intuitive or visual, but it can be articulated through structured language. This conceptual model explores how purpose and reasoning shape design, and how design itself can be translated into meaning using both visual and natural language. By breaking down its components, we reveal how design communicates and can be communicated.


Translating Design into Language: A Conceptual Framework
Modeling Based on 稲葉裕美『美大式ビジネスパーソンの​デザイン入門』​


Entity Name Description
Purpose The intended goal or function that guides the design process.
Reason The rationale or justification behind design decisions.
Design A structured approach to shaping elements in alignment with purpose and reasoning.
Language A system of expression used to convey meaning, including both visual and natural forms.
Visual Language A sub-type of Language that communicates through visual elements such as color and shape.
Color A sub-type of Visual Language that conveys emotion, hierarchy, or emphasis.
Shape A sub-type of Visual Language that defines structure, identity, or movement.
Natural Language A sub-type of Language using spoken or written words to describe and interpret design.
Elements The building blocks of design, including form, texture, space, and more.
Translation The process of converting design into language to clarify intent and meaning.
Meaning The interpretation or significance derived from design through language.

Design is not just what we see—it’s what we can say. By translating design into language, we deepen understanding, foster dialogue, and make creativity accessible across disciplines.

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